Books By This Author

Adaptive Selling

Adaptive selling techniques determine sales success. The most common questions we have been asked by senior executives are; “What makes a top sales performer?” What makes certain people in a wide range of industries so successful at consistently winning big deals while others fail or only achieve sub-par outcomes? Is their success due to random chance, genetics, or do they simply do things differently from less successful salespeople?

We have researched those questions with sales leaders and top performers at our customers all over the world to understand what top salespeople had in common. This book is a summary of what we have discovered and is designed to help you, the sales professional, learn about and apply the key behaviors of top sales performers.

This book will show how the adaptive-selling approach uniquely integrates the following:
• The importance of properly managing relationships throughout the entire selling process.
• Where the most commonly used sales processes are best used including Spin Selling, Consultative Selling, Challenger Selling.
• How SOCIAL STYLE’s is a key tool for enhancing relationships and improving the effectiveness of all Sales Methodologies.

This book takes SOCIAL STYLEs to places that you won’t find elsewhere including Messaging, Meeting Preparation, Decision Mapping, and Win Loss Reviews. You will find many formidable books on several of these topics, but what you can’t find, is a book that integrates these various methods and skills together as simply and applicably as this one does. TRACOM didn’t invent all of these techniques. What we have done is provided an application of them that increases the power and usefulness of any set of selling skills across all of the most popular sales process methodologies of today. Based on decades of research and filled with practical advice, Adaptive Selling, is a must-read for every-one whose success is dependent on selling in today’s ever-changing world.

Genre: Non-Fiction: Business
Pages: 240
Price: $24.95 (PB)

Hardcover: 978-1-947305-19-9
ePub: 978-1-947305-20-5
ePDF: 978-1-947305-21-2

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The Versatility Factor

The Versatility Factor helps individuals, teams, and entire organizations by teaching the core elements of Social Intelligence: behavior, emotion, and mindset. Most people are unaware of how these elements impact their interactions with others and frame what is happening in the world around them. By focusing on these elements, people can learn to thrive in the workplace, even in the face of rapid technological shifts and organizational changes.

Genre: Non-Fiction/Self-Help/Relationship-Based Leadership

Pages: 504

Price: $39.95 (US) Hardback


Hardback: 978-0-9964428-5-5
ePUB: 978-0-9967616-2-8
ePDF: 978-0-9967616-3-5

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Leading with Style

Did you know that only 11% of people fail because they aren't good at what they do? People fail because they lack certain success skills such as Self-Management and Relationship Building. Leading with Style was written for emerging and current leaders who are committed to providing the best possible experiences for their associates, residents, and residents’ families. Within the pages of this book, readers will define their leadership values, celebrate their strengths, understand how to manage their opportunities for growth, and recognize the things that may hold them back. The senior living industry is all about people, and Leading with Style is all about helping people sharpen the skills necessary for greater personal and professional success.

Genre: Non-Fiction / Business

Pages: 168

Price: $13.95 (US)


Paperback: 978-0-9964428-0-0

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