Polished

How Nail Salons Saved Vietnamese-Americans

After the fall of Saigon in 1975, during a campaign for the repatriation of 130,000 refugees in the United States, actress Tippi Hedren, known best for her role in Alfred Hitchcock’s The Birds (1963), connected Vietnamese immigrants to the art of the manicure. Her long, decorated nails made an impression on a visit to Hope Village, so Hedren had her personal stylist flown in to teach a class to twenty women. From this meager handful grew a revolution. Now, Vietnamese-Americans own most of the market share in nail salons, an industry valued by a conservative estimate at around $7 billion.

In Polished, Bi Ayers, owner of ProNails Spa, writes of this journey through space and time from a personal perspective. Himself a Vietnamese immigrant who moved west in search of success, Ayers weaves a tale of tragedy, empathy, and triumph that begins with the loss of everything and ends with the American dream. Part memoir, part business book, Polished shares deep insight into the history of the Vietnamese-owned nail salon, told straight from the heart.

Genre: Non-Fiction: Business/Memoir/Business Development

Pages: 88

Price: $14.95 (PB)

RELEASE DATE: March 3, 2023
(Pre-Release Copies Available in Fall)

ISBNs:
Paperback: 978-1-947305-45-8
ePub: 978-1-947305-46-5

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Authors

Bi Ayers

Bi Ayers was born and raised in Hue, Viet Nam. At age fifteen, he began a new life in the United States. As a Vietnamese American immigrant, he learned early on how to adapt to change. Coming from a hardworking family of leaders and business-owners, Ayers was motivated to start his own business and follow in the family tradition. His professional journey is intertwined with the history of the nail salon boom. His experience re-settling in the United States after growing up in a Communist regime and his own business success as an American nail salon owner offer other Vietnamese Americans and anyone interested in starting their own business an inspiring example of what it takes to open shop and thrive.

Bi Ayers was born and raised in Hue, Viet Nam. At age fifteen, he began a new life in the United States. As a Vietnamese American immigrant, he learned early on how to adapt to change. Coming from a hardworking family of leaders and business-owners, Ayers was motivated to start his own business and follow in the family tradition. His professional journey is intertwined with the history of the nail salon boom. His experience re-settling in the United States after growing up in a Communist regime and his own business success as an American nail salon owner offer other Vietnamese Americans and anyone interested in starting their own business an inspiring example of what it takes to open shop and thrive.

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